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Get My Free Sample
For owner-run propertiesUS · UK · Canada · Australia

For the places
worth finding.

The best stays in the world aren't chains. They're a converted farmhouse in the Cotswolds, a surf lodge in Byron Bay, a vineyard stay in Sonoma. We make content that finds the people looking for exactly that.

From $50/month No shoot required to start No long-term contract
REC
0:14
Farmhouse · Cotswolds

Waking up here. Every morning.

REC
0:11
Surf Lodge · Byron Bay

The morning routine

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0:16
Vineyard Stay · Sonoma

This is what slow travel looks like

$50
Starting price / month
26
Videos per month on Pro
~2 wks
From sign-up to first content
No lock-in
Cancel any time
Sound familiar?

You've got a beautiful property.
And no time to show it off.

  • You know you should be posting — you're just not.
  • You've paid a photographer once and never touched the files again.
  • Your last Instagram post was three months ago.
  • You've looked at hiring someone but the quotes were ridiculous.
  • You don't have time to learn video editing on top of running the place.

That's exactly who MADE is built for.

What MADE does

We turn what you already have
into a steady stream of content.

Send us your existing photos, old posts, or listing images. We edit them into short-form videos and reels formatted for Instagram, TikTok and beyond — posted on a schedule, every week, without you having to think about it. No shoot required to start.

Start with what you have

Existing photos, old videos, listing images — we work with it.

We edit & format everything

Reels, TikToks, Stories — every platform, every ratio.

You approve, we post

Review a batch, sign off, done. Or we handle scheduling entirely.

Raw clips are yours

Every edited clip comes with the underlying scene files to remix later.

The Work

This is what we make from photos you already have.

REC
0:12
Lakehouse · Ontario

No neighbours. No noise.

REC
0:09
Desert Camp · New Mexico

The best stars you'll ever see

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0:15
Mountain Lodge · Queenstown

Worth every hour of the drive

One post every day — made from what you already have.

See a Free Sample First
The Process

You give us the raw material.
We turn it into content.

Most properties already have hundreds of usable assets sitting in a phone or a shared folder — website photos, Airbnb listing images, old Instagram posts, property shots. Instead of letting them sit there, we turn them into new content — short-form for socials, or full-length for YouTube, whatever fits the platform.

Option 01

Use what you already have

You already paid for the photos. You already have the rooms, the views, the atmosphere, the countryside outside. We turn those existing assets into fresh content, in whatever format fits — short and vertical, or longer and landscape.

  • Reels, TikToks & YouTube Shorts
  • Full-length YouTube & website videos
  • Photo carousels & promotional content
  • Captions, hooks & content concepts
  • Seasonal content ideas
Start With My Existing Content
Option 02

We come to you

Not enough good photos? Just opened? Rebranding? We'll come to your property and capture what your content is missing — vertical for socials, landscape for YouTube and your site. Wherever you are.

  • Professional photography, vertical & landscape video
  • Rooms, grounds, food, atmosphere & exterior coverage
  • Staff, atmosphere & behind-the-scenes footage
  • Property walkthroughs & longer-form video
  • A full library, not just a few nice shots
Plan a Content Shoot

And you don't have to choose just one.

Existing Assets
Social Content
Library Running Low
On-Site Shoot
New Asset Library
More Social Content
Repeat
What comes out the other end
Instagram ReelsTikTok VideosYouTube Shorts Full-Length YouTube VideosStoriesPhoto Carousels Promotional VideosProperty Walkthroughs Seasonal CampaignsCaptions & HooksContent Ideas
Content Production Day

One visit. A whole new content library.

We don't come to your property for a handful of nice photos. We capture enough — photography, vertical and landscape video, details, atmosphere — to keep the content system running for weeks.

One Visit Raw Assets Content Library Weeks of Content

What we capture at a hotel or B&B

Rooms, garden, breakfast, common areas, exterior, views, local surroundings and the atmosphere that makes your property worth the detour — enough that the content keeps coming for months.

Rooms & suites
Grounds & garden
Breakfast & dining
Details & styling
Exterior & approach
Views & surroundings
REC
0:21
B&B · The Cotswolds

Waking up here. Every morning.

What we capture at a restaurant

Signature dishes, food preparation, the chef, the kitchen, interior, exterior, drinks, staff and atmosphere — your menu becomes your content library.

Signature dishes
Kitchen & prep
Drinks & bar
Interior & exterior
Atmosphere & details
Staff & service
REC
0:14
Restaurant · Queenstown

What to order here

What we capture at a café

Coffee, food, interior, exterior, people and atmosphere — cafés are ideal for short-form content because the product is both the food and the feeling of being there.

Coffee & drinks
Food & pastries
Interior & exterior
Preparation & process
Atmosphere
Location & surroundings
REC
0:08
Café · Byron Bay

Your new corner office

What we capture at a villa or lodge

Exterior, bedrooms, living areas, pool, grounds, views and lifestyle details — the material that makes someone stop scrolling and imagine themselves there.

Exterior & architecture
Bedrooms & living areas
Pool & outdoor space
Views & surroundings
Details & styling
Lifestyle footage
REC
0:19
Lodge · New Mexico

The best stars you'll ever see

$280B
Independent hospitality market by 2027
  • Airbnb hosts scaling to full guesthouses
  • Glamping operators going year-round
  • Agritourism properties selling out months ahead
  • Surf schools, dive schools, cycling tours with rooms attached
  • Boutique B&Bs outperforming nearby chain hotels
The opportunity

Your destination
is about to blow up.

The travellers looking for exactly what you offer are already on Instagram and TikTok. The properties that get there first — with consistent, good-looking content — are the ones filling their calendars twelve months out. The ones that don't, stay invisible.

The Places

Destination towns.
Not capital cities.

We skip the obvious. These are the kinds of places — and properties — we make content for.

🇬🇧
United Kingdom
The Cotswolds
Converted farmhouses, stone-cottage B&Bs, working farm stays. The slow-travel crowd is enormous and under-served on social.
"Waking up here. Every morning."
🇦🇺
Australia
Byron Bay
Surf lodges, eco-retreats, wellness stays. One of the most searched travel destinations on TikTok — and most properties have almost no content.
"The morning routine."
🇺🇸
United States
Wine Country
Vineyard guesthouses, Sonoma B&Bs, Napa valley rentals. The experience-first market spends more and books further ahead.
"This is what slow travel looks like."
🇨🇦
Canada
Ontario Lakelands
Lakehouse rentals, canoe-in cabins, wilderness lodges. The cottage country market is exploding — and almost nobody's posting.
"No neighbours. No noise."
🇳🇿
New Zealand
Queenstown
Mountain lodges, adventure lodges, high-country stations. The outdoor travel audience is the fastest-growing segment in travel content.
"Worth every hour of the drive."
🌍
Everywhere
Your Destination
Puglia, the Azores, Hokkaido, Inverness, Oaxaca, Cappadocia — wherever independent hospitality is growing, the content opportunity is the same.
"Content that makes people want to go there."
Examples

A feed, not a folder of screenshots.

A sample of the kind of content we build — short-form and full-length — sorted the way it would actually appear on your page.

Made For Your Business

Different property. Different hook.

Make people want to book before they even check the price.

The room, the view from the window, breakfast on the terrace, the garden in the morning light — details that turn a scroll into a booking inquiry.

  • "POV: You wake up here."
  • "Waking up here. Every morning."
  • "Would you stay here?"

POV: you wake up here

No neighbours. No noise.

Your food should be doing more than sitting on the menu.

Dish photos become food videos, kitchen footage and local-discovery content — a continuous feed, not a one-off post.

  • "What to order here."
  • "The best meal I had all trip."
  • "Three dishes worth coming back for."

What to order here

Three dishes worth coming back for

Make people want to be there before they even arrive.

Independent cafés are made for short-form content — the product is both the coffee and the feeling of the room.

  • "Your new corner office."
  • "Golden hour, table for one."
  • "Better than your usual order."

Your new corner office

Golden hour, table for one

The escape people are saving up for — show them what's waiting.

Mountain views, fire pits, forest trails, morning mist — adventure and retreat properties have the most scroll-stopping raw material of any category.

  • "Worth every hour of the drive."
  • "The best stars you'll ever see."
  • "This is what slow travel looks like."

Worth every hour of the drive

The best stars you'll ever see

How It Works

Simple from day one.

01

Send us your photos

Existing photos, old posts, your listing images — anything you have. No shoot required to get started.

02

We make the reels

Our editors cut them into short-form reels with captions and hooks written specifically for the independent hospitality market.

03

You approve & post

Review everything before it goes live. You stay in full control — we just make the content.

04

The right guests find you

Consistent posting means consistent reach. The experience-first travellers looking for exactly your property start finding you.

What We Make

Content that finds the right guests.

01

Short-Form Reels

9:16 vertical video for Instagram, TikTok, and YouTube Shorts. Built for the algorithm. Written for the traveller looking to book their next trip.

For: Instagram · TikTok · Shorts
02

Property Stories

The history, the owner, the details that make your place different. Long-form content that builds attachment before the booking.

For: Instagram · YouTube · Website
03

Seasonal Content

Your property in autumn. In the snow. At golden hour. Content that shows why every season is worth coming for.

For: All platforms
04

Captions & Hooks

Every reel includes a caption written for your audience — not generic travel copy, but the specific voice of an independent, owner-run property.

For: All platforms
Pricing

Your property's content machine — from $50/month.

Simple monthly packages. Cheap enough that trying it doesn't feel risky.

Limited-Time Price
Content Basic
$50/ month
Reg. $100/mo — yearly billing only ($600/year). Less than $1.70 per video. Limited spots.
For businesses that just want a steady drip of content from what they already have.
  • 26 videos / month
  • ~30 seconds per video
  • Vertical, horizontal, square or custom — your choice, per video
  • Made from your existing photos & video
  • Short on photos? We reuse them with fresh animation each time — no two videos look the same
  • No included music/voiceover — add your own trending audio when you post
  • One simple revision
  • Edited video + raw scene clips, so you can remix

In a hurry? For a one-time rush fee (+$100), get your entire year of content produced and delivered upfront — instead of waiting for it to roll out month by month.

Claim This Price
Content Pro
$199/ month
from $199, scales to $299
For businesses that want their entire monthly social content handled.
  • 30+ pieces/month
  • Mixed lengths — 15–60 seconds, matched to the platform
  • Vertical, horizontal, square or custom — your choice, per video
  • Branded visual system
  • Advanced editing & graphics
  • Custom motion graphics & branded transitions
  • Two rounds of revisions
  • Edited video + raw scene clips, so you can remix
  • Priority turnaround
Get My Sample
Content Partner
$399/ month
from $399, scales to $599
For hotels, restaurants & property operators who want us to just handle it.
  • 30–60+ pieces/month
  • Mixed lengths, including longer-form for YouTube & ads
  • Vertical, horizontal, square or custom — your choice, per video
  • Strategy & creative direction
  • Color grading & a consistent visual identity across every video
  • Unlimited reasonable revisions
  • Dedicated point of contact
  • Edited video + raw scene clips, so you can remix
  • Priority production
Get My Sample
Custom Solution
Let's Talk
scoped around your business
For businesses that want us to learn their operation properly and build something made for exactly that.
  • We study your business, brand & goals first
  • Tailored content strategy & deliverables
  • Mix subscription + on-site production however fits
  • Social scheduling & auto-posting — we handle the whole pipeline
  • Dedicated point of contact
  • Edited video + raw scene clips, so you can remix
  • Built to scale as your business grows
Talk To Us
Content Studio — Human & On-Site Production

When you need real production, not just automation.

UGC PackageFrom $250

Real creators shooting real content — room reveals, food reveals, POV walkthroughs. The human stuff automation can't fake.

  • Hotel, B&B & lodge experience formats
  • Filmed by a real creator on-site
  • Ready for organic or paid use
Hotels · B&Bs · Cafés · Lodges
Content DayFrom $750

We spend a day at your property capturing photos, vertical & horizontal video, rooms, food and atmosphere — one visit, months of content.

  • Full-day on-site shoot
  • Photography + video, all formats
  • Edited highlights + every raw clip, yours to remix
  • Feeds your monthly content plan for months
Hotels · Restaurants · Villas · Lodges
Cinematic Property FilmFrom $500

One beautiful 30–90 second film — the piece you actually use on your website, booking pages and ads for years.

  • Professional storytelling & shot list
  • Exteriors, interiors, grounds, lifestyle
  • Delivered in 30s / 60s / 90s cuts
Hotels · Restaurants · Villas
Commercial ProductionCustom

Full commercial production — typically $1,000–$5,000+ depending on scope. Scripted, shot and finished like a real campaign.

  • Scripting & storyboarding
  • Professional camera, lighting & sound
  • Actors/UGC creators, color grading & full post
Negotiated individually

Studio pricing depends on location, duration, crew and production requirements.

The Low-Risk Promise

Try it without locking yourself in.

We can't promise bookings, revenue or followers — nobody honestly can. What we can promise is that starting is easy.

  • No expensive setup
  • No long-term commitment
  • Month-to-month options
  • No complicated onboarding
  • Start with existing content
  • Start small, scale later
We reply fast

Every enquiry gets a reply within 24 hours, usually much sooner.

Our guarantee

If your first sample isn't something you'd post, you don't pay — no questions asked.

Easy payment

Cards and bank transfer accepted. Billed monthly or annually, cancel anytime.

What Clients Say

Don't take our word for it.

★★★★★

"We went from posting once a month to every weekday, and it barely takes any of our time now."

Owner, Boutique B&B — The Cotswolds
★★★★★

"The Content Day paid for itself within a month. We're still using footage from it six months later."

Manager, Vineyard Guesthouse — Sonoma
★★★★★

"Easy to start, easy to understand pricing, and the quality is genuinely better than what we were paying an agency for."

Founder, Surf Lodge — Byron Bay
For Property Managers & Hospitality Groups

Managing 10, 50, or 100 properties?

Chances are your portfolio already has hundreds of usable photos and videos sitting across your properties. We pull that together into one steady content system — one team, one process — instead of juggling a different freelancer or agency for every address.

Property 01
Property 02
Property 03
Property 04
Asset Library
Content

One team. One system. Entire portfolio.

  • Analyze existing property assets
  • Identify content gaps
  • Repurpose existing photos
  • Produce property-specific content
  • Flag properties needing new photography
  • Coordinate on-site shoots
  • Maintain consistent visual standards
  • Create ongoing social content
Portfolio Pricing

Don't buy content one property at a time.

Pricing is based on the number of properties, required content volume, existing assets and geographic coverage — not a stack of separate subscriptions to manage.

5
Properties
From $500/mo
10
Properties
From $850/mo
25+
Properties
Custom

Add properties as your portfolio grows.

Why Independent Properties Use Us

Six reasons it keeps making sense.

More Content

Stay active without constantly creating from scratch.

Less Work

You don't have to spend every week thinking of what to post.

Use What You Have

Get more value from photography and video you've already paid for.

Affordable

Professional-looking content without hiring an entire creative team.

Fast

Digital content moves faster than organizing a new shoot every time.

Scalable

One property, one restaurant, or an entire portfolio.

What Most Studios Don't Do

You get the edited video — and the raw scene clips behind it.

Most agencies hand you the finished cut and keep everything else. We deliver the polished video plus the individual, unedited scene clips it was built from — so if you want to remix a piece for a different platform, trim it for an ad, or reuse a shot in something new, you can, without waiting on us or paying for a re-edit.

Get My Sample
About

We believe businesses shouldn't have to constantly create from zero.

A B&B already has rooms. A lodge already has views. A vineyard already has atmosphere. A surf school already has a lifestyle people want to live for a week. A property manager already has an entire portfolio. Our job is to turn those real-world assets into content people want to watch — using modern production behind the scenes, judged by what it looks like on your feed, not by the technology behind it.

CotswoldsByron BaySonomaOntarioQueenstownPugliaCappadocia
  • A B&B already has rooms.
  • A lodge already has views.
  • A vineyard already has atmosphere.
  • A surf school already has a lifestyle.
  • A property manager already has a portfolio.

Content doesn't have to start with a camera. Either way, we turn your business into content.

Our Story

Why we started MADE.

We kept seeing the same thing across independent hospitality: beautiful properties, real atmosphere, genuine experiences — and social accounts that hadn't posted in months. Not because the business wasn't worth showing off, but because content production felt like its own full-time job. MADE exists to close that gap — turning what a business already has into a steady, affordable stream of content, and stepping in with real production when they need more.

More from clients

They were where you are now.

★★★★★

"I kept putting off social because I didn't know what to post. Now it's just handled — I review, approve, done."

Owner, Converted Farmhouse — Cornwall
★★★★★

"Started with the Basic plan to test it. Upgraded to Pro after the second month. Wish I'd done it sooner."

Manager, Lakehouse Rental — Muskoka, Ontario
★★★★★

"Other agencies quoted us $3,000 a month. MADE does more for a fraction of that — and the quality is better."

Founder, Glamping Retreat — Central Otago, NZ
FAQ

Common questions.

Do I need to provide professional photos?

No. We work with whatever you have — phone photos, old social posts, listing images from Airbnb or Booking.com. The better the photos, the better the reels, but we can make a lot from very little.

We're in a small town. Does that matter?

It's actually an advantage. The less competition for content in your area, the more you own the audience. We specifically make content for under-served destinations — that's the whole point.

Can you come to our property to shoot?

Yes — on the Full Service plan, an on-site shoot is included every month. For Basic and Standard we start with existing photos, but you can send new ones any time.

What if I only have a few photos?

Send them over and we'll show you what we can do with a free sample. You might be surprised how much content comes from just a handful of good images.

Do you work with Airbnb hosts or only hotels?

Both. Boutique hotels, B&Bs, Airbnb hosts scaling up, glamping operators, surf lodges, vineyard stays — if it's owner-run and worth visiting, we work with it.

Get Started

See a free sample
first.

  • Send us a few photos — we'll make a reel
  • No commitment, no upfront cost
  • See the quality before deciding
  • Response within 24 hours

We'll be in touch within 24 hours. No spam, no sales calls — just your sample.